A Digital Platform Experience Catered 100% to Creatives
Location, location, location. As creatives ourselves, we know that so much of a project’s success stems from a location that works perfectly. With SCOUT, we created a brand that connects creative people with creative locations - geared specifically towards productions (commercial video shoots, photo shoots, etc
Building the brand
When approaching a startup with a vision as clear and focused as Scout, I design with that same level of focus. One end goal: An amazing identity that is adaptable, strong, clear, and of course beautiful. Creating this visual system of iconography, typography, and a clean cut contrast, Scout now has an identity that will highlight their amazing product. The adaptability of this identity ranges from app icons to a fully mobile responsive website (*app is a work in progress) and everything in between.
Calling All Creatives
For the web design, I researched similar digital platforms centered on location rentals. My goal was to create a unique experience from top to bottom - with intuitive flow from landing on the website to booking. I built-in keyword features that allow users to search for locations based on a mood and style, rather than just a scroll.
* Website is still under construction. Booking features will be launched soon.
Location is Everywhere
A huge element of importance was creating a mobile experience for Scout that extended beyond a website. With the Scxut App - I created a fast and efficient means of finding locations, adding reviews & posting photos/video. The Scout app is able to send push notifications alerting users of new additions to the platform - as well as alerts on specials, discounts and more.
* Coming soon to iOS and Android markets
Social Media Content
With a target audience of content creators, photographers, filmmakers, and owners of beautiful shoot locations, Instagram is the obvious choice for Scouts social media rollout. I have created and directed a social media plan consisting of a clean aesthetic, beautiful photography by featured users, creators, and locations, and a clear message: Location is everywhere. This message resonates well as it showcases both creators and locations, all while drawing in interest by showing what is possible by using Scout.
Scout is an on-going project. I will periodically post updates, new UI/UX design, and marketing material.