Slate Simmonds™ | Brand and Web Designer


Portland General Electric has been the main electric provider in the Greater Portland Area since 1905. This rebrand gives a nod to their heritage while maintaining a minimal type based logo system. An icon that is an homage to what started the quest for electricity ties this identity together.


Portland General Electric

Estd 1905 | Portland, OR

Portland General Electric has been the main purveyor of electricity in the greater Portland area since 1905. A company with that kind of history, reputation, and stronghold deserves an identity representative of all that have achieved. This identity merges vintage/industrial era type with a clean and modern minimalist approach. The iconography, a clear ode to Ben Franklin and the discovery of electricity, provides a precise representation of the goods produced by PGE.