Slate Simmonds™ | Branding and Digital Designer



HIFI is a startup publication focused on highlighting artists using minimalist and utilitarian principles. Artists creating works far different than your typical creators. Beauty lies in simplicity. This brand identity is an adaptive identity designed to function in every brand application. HIFI will be a web based platform with quarterly print publications.


Breaking HIFIs identity into an adaptive set of logos through color, elements, and style has allowed for a wide range of applications while maintaining the strong cohesive identity.


The quarterly publication consists of highly acclaimed pieces shared by HIFI in a beautifully bound coffee table book.