Art, music, and culture. A minimalist mindset meets utilitarian principles
HIFI is a startup publication focused on highlighting artists using minimalist and utilitarian principles. Artists creating works far different than your typical creators. Beauty lies in simplicity. This brand identity is an adaptive identity designed to function in every brand application. HIFI will be a web based platform with quarterly print publications.
* iOS app to come. This is a work in progress and will be continuously updated.
Breaking HIFIs identity into an adaptive set of logos through color, elements, and style has allowed for a wide range of applications while maintaining the strong cohesive identity.
The quarterly publication consists of highly acclaimed pieces shared by HIFI in a beautifully bound coffee table book.
Due to the startup nature of this project, the website is under wraps until final launch of HIFI.