Slate Simmonds™ | Brand and Web Designer
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BrightEdge Ventures

BrightEdge Ventures is the strategic venture capital arm of the American Cancer Society. With one goal in mind: Creating revenue for cancer research and prevention. This brand identity represents health and harmony through a vc means. A focus on minimalism, as well as strength provides a trustworthy sense to the firm.

 

BrightEdge Ventures

The strategic vc arm of the American Cancer Society

BrightEdge Ventures is the strategic venture capital arm of the American Cancer Society. With one goal in mind: Creating revenue for cancer research and prevention.

 
 
 

Building the brand

BrightEdge has a clear mission of saving lives by creating funds for cancer research. I wanted to create an identity that has a strong stance. This helps represent the financial stability of BrightEdge as a vc firm, providing a sense of trustworthiness. The icon represents a lotus flower symbolizing a healthy, harmonious life.

 
 
 
 

Thoughts

Creating this identity and working with the team at FINE and BrightEdge was a wonderful experience. My direction for this project remains one of my favorite works to date. Building a design system that looks right at home next to the partner organization, American Cancer Society created a strong and consistent brand feel for this young VC firm with high hopes.

 
 
 
 
 
 
 
 

*All work with BrightEdge was done in conjunction with FINE